We decided this morning. It’s time. He’s feeling pretty good, but the new med has him slightly sedated. We’ve been on the front porch almost an hour and he’s eager to take in the sights, sounds, and smells of other critters in his vicinity but he hasn’t once made an effort to leave the porch.

He wanted a sip of my coffee. I laughed when I realized I was drinking from a KWHN mug.

Moose is still famous in these parts, ya know. Thanks to KWHN. In fact, a gentleman asked as recently as last Thursday night how Moose is.

My dog is testament to the power of frequency and consistency on the radio. Same time every single day. Even for just a few seconds. WOOF! Radio is king. No matter if the audience is 50,000 or 5,000. You’ll OWN those people getting ready for work every day, gauging whether they’re ahead of schedule or behind – not by the clock, but by which segment is on the air in relation to where they are in their ritual.

Moose reminded me here he’s still more famous than I. After all, nobody ever made ME a quilt like the one he’s lounging on – made by a radio fan. The quilt features money (we did a money segment on KWHN), some Mooses, and some black and white dogs. Just like Moose.

Moose positioned himself in the minds of his listeners – and in the very rituals that start their days. That’s what made him a star. It’s why he’s still a star, even though it’s been 6 years since he’s been on the air. Oh, that, and his attitude…