My friends give me grief because I’m talkin’ history and/or communications one minute and the next minute I got a NASCAR conversation going. But part of my fascination with NASCAR is the back-story and marketing and personalities and such.
Sports fans who don’t have much of an interest in NASCAR are at least vaguely aware of the contract negotiations between American racing’s biggest star and his step-mother/co-owner.
I’m fascinated by what Dale Jr. had to say at media days in Daytona this week. About his contract, here’s the Q & A that led to Jr. abruptly getting up and walking out of the news conference.
WHAT DO YOU WANT OUT OF YOUR NEW CONTRACT WITH DEI?
“The main factor is the ownership part. It has nothing to do with money and nothing else really. I would really like my team; I like how things are going. Max is going to be great for the company. The motors are improving, everything is on an upswing. My father has been gone for almost six years now; I want majority ownership. “
So…were Junior’s comments a tactical maneuver or an emotional blunder? That “wondering” is one big reason I’m such a student of NASCAR.
Ain’t nuthin more interesting than politically savvy rednecks charged with emotion. The opposition is always wonderin…”just how crazy IS he???” Heh. I like it.